Singer Olivia Newton-John even took the workout video look to the top of the pop chart (in five different countries) thanks to the exercise-themed music video for her 1981 single "Physical." It wasn't only about the workout - the '80s workout video genre created its own look, one of big hair, sweatbands, revealing leotards and leg warmers/slouch socks with high-top Reeboks. It helped that video cartridges and VCRs themselves (remember the question "VHS or Beta?") were becoming regular features in American homes as well. The fitness craze had been bubbling under since the late 1960s and early 1970s (supplanting the weight loss fad), but with personalities like Jane Fonda, Denise Austin, Richard Simmons, and Arnold Schwarzenegger leading the charge, fitness videos became big business in the Reagan era. A new sort of celebrity emerged in the '80s: workout video stars.
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